About House of Branded Lifestyle Inc.

House of Branded Lifestyle Inc. (HOBLI) is a Philippines-based company with over 30 years of experience in the optical industry. As the largest distributor of prestigious eyewear and eye care brands in the country, we are committed to bringing the best in eyewear fashion, eye care solutions, and innovation to the Filipino community.

We pride ourselves on establishing and maintaining solid relationships with leading optical stores and partners. Our dedication to quality and customer satisfaction has set the pace for the branded eyewear market in the Philippines. Today, HOBLI continues to grow by expanding our portfolio and enhancing our customer-centric approach, ensuring that everyone, every day, can see the world more clearly.

Our Vision

Help everyone, every day, see with perfect vision

Our Mission

To lead in providing innovative eye-care solutions while delivering an outstanding customer experience.

Our Core Values

Innovation

Embracing the latest technology to bring the best eyewear solutions.

Excellence

Striving for the highest quality in products, services, and experiences.

Customer-Centricity

Focusing on the needs of our customers to deliver value and satisfaction.

Quality

Ensuring world-class brands and products to guarantee satisfaction."

Our Journey

  • 1992
    Founded
    HOBLI began its journey as a distributor of premium eyewear, bringing quality eye care solutions to the Philippines.
  • 1999
    Expanding Partnerships
    Partnered with global leaders in eyewear, becoming an exclusive distributor for leading brands like Luxottica, Marcolin, Charmant and more.
  • 2013
    Entering Retail
    Launched Eye Society, setting the standard for high-end optical retail in the Philippines.
  • 2014
    Growth in Retail
    Acquired Vision Express, expanding our retail footprint nationwide and redefining the eyewear shopping experience.
  • 2015
    Entering Lens Distribution
    Became the exclusive distributor for Shamir and Tokai lenses, introducing cutting-edge lens technology and vision solutions to the Philippines.
  • 2017
    Expanding to Contact Lenses
    Started distributing Bausch + Lomb contact lenses, offering a wider range of eye care products and solidifying our position as a comprehensive eyewear and eye care provider.
  • 2020
    Strengthening the Brand
    Rebranded as House of Branded Lifestyle Inc. (HOBLI), uniting our retail and distribution arms under one vision.
  • 2025 and Beyond
    Future Focus
    Continuing to innovate and lead in the eyewear industry, with plans to expand our services, enhance customer experiences, and introduce new technologies.

Why Choose Us?

  • 30+ Years of Expertise: With decades of experience, we understand the eyewear industry like no other.
  • Largest Eyewear Distributor in the Philippines: We proudly carry the largest collection of designer eyewear brands, catering to every style and preference.
  • Partnerships with Leading Brands: Our exclusive partnerships with global leaders like Luxottica, Marcolin, Shamir, Tokai, Bausch & Lomb, and more ensure the highest quality products for our clients.
  • Committed to Customer Satisfaction: Our commitment to excellence is reflected in every customer interaction, from consultation to after-sales support.

Our Commitment to Quality

At HOBLI, quality is not just a standard—it’s our promise. We work closely with top eyewear and lens manufacturers worldwide to bring the latest technologies and trends to the Philippines. Our partnerships with industry leaders like Shamir and Tokai ensure that every product we offer meets the highest standards of quality, comfort, and vision care.

From luxury brands to innovative eye care solutions, our commitment to quality is evident in every aspect of our business.

Our Commitment to Community and Sustainability

At HOBLI, we believe in giving back to the community and promoting sustainable practices. Our CSR initiatives focus on supporting local communities through eye care programs, environmental sustainability, and ethical business practices.

We are committed to building a better future by investing in green technologies, reducing waste, and partnering with organizations that share our vision for a sustainable world.