Who We Are

Philippines' Leading Distributor of Branded Eyewear and Eye Care Needs

Who We Are

Philippines' Leading Distributor of Branded Eyewear and Eye Care Needs

CompanyOverview

House of Branded Lifestyle Inc. (HOBLI) is a Philippines-based company with over 30 years of experience in the optical industry. As the largest distributor of prestigious eyewear and eye care brands in the country, we are committed to bringing the best in eyewear fashion, eye care solutions, and innovation to the Filipino community."

We pride ourselves on establishing and maintaining solid relationships with leading optical stores and partners. Our dedication to quality and customer satisfaction has set the pace for the branded eyewear market in the Philippines. Today, HOBLI continues to grow by expanding our portfolio and enhancing our customer centric approach, ensuring that everyone, every day, can see the world more clearly."

Mission

To lead in providing innovative eye-care solutions while delivering an outstanding customer experience.

Vision

Help everyone, every day, see with perfect vision.

Core Values

Innovation: Embracing the latest technology to bring the best eyewear solutions."

  • 1992
    Founded
    HOBLI began its journey as a distributor of premium eyewear, bringing quality eye care solutions to the Philippines.
  • 1999
    Expanding Partnerships
    Partnered with global leaders in eyewear, becoming an exclusive distributor for leading brands like Luxottica, Marcolin, Charmant and more.
  • 2013
    Entering Retail
    Launched Eye Society, setting the standard for high-end optical retail in the Philippines.
  • 2014
    Growth in Retail
    Acquired Vision Express, expanding our retail footprint nationwide and redefining the eyewear shopping experience.
  • 2015
    Entering Lens Distribution
    Became the exclusive distributor for Shamir and Tokai lenses, introducing cutting-edge lens technology and vision solutions to the Philippines.
  • 2017
    Expanding to Contact Lenses
    Started distributing Bausch + Lomb contact lenses, offering a wider range of eye care products and solidifying our position as a comprehensive eyewear and eye care provider.
  • 2020
    Strengthening the Brand
    Rebranded as House of Branded Lifestyle Inc. (HOBLI), uniting our retail and distribution arms under one vision.
  • 2025 and Beyond
    Future Focus
    Continuing to innovate and lead in the eyewear industry, with plans to expand our services, enhance customer experiences, and introduce new technologies.