Lenses

Branded Lifestyle Inc. is also the exclusive distributor for Shamir Lens and Tokai Lens in the country. Shamir is one of the world’s leading manufacturers of high-quality progressive lenses.

SHAMIR

Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses. Famous for its Innovation, Technological Sophistication and rigorous Quality Assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

Originally established as a manufacturer of bi-focal lenses, within a decade’s time Shamir ranked among the world’s top ten companies to develop and market original progressive lenses. Its first progressive lens launched the company onto the international map, proving to be a turning point for Shamir. It‘s Shamir’s technological expertise that has made it a company with vision. In 1998 it developed its first technological breakthrough with its EyePoint Technology.

TOKAI

Since the foundation of Tokai Optical in 1939, our increasing experience and technological capabilities have enabled us to continually move forward as a manufacturer of specialized ophthalmic lenses. The head office also incorporates a factory that makes full use of the latest technology, and is located in the Hanazono Industrial District in Okazaki. In October 2000, we obtained ISO 9001 and 14001 certification.
Tokai Optical holds a 16 % share in Japanese market, and also exports to Europe, Asia and North America.

Tokai pursues Vision Harmony continuous improvement about comfortableness in vision and human life by cutting-edge-technologies.